How will augmented reality (AR) continue to change the world as we know it today? How will virtual reality fit in? Brian and Malinda explore the world of AR and discuss the positives and negatives of the Fyre Festival, Blippar, Pokémon Go, and digital cloning.
Summary: Will augmented reality (AR) become highly-regulated? Why are virtual reality (VR) sales dropping off a cliff? Will Brian ever dupe robocallers with his Australian accent? Brian and Malinda explore the world of AR and discuss its history, its future, and all its societal pitfalls. This episode weighs the positives and negatives of the Fyre Festival, Blippar, Pokémon Go, and digital cloning. In addition to sharing their own shopping preferences, Brian and Malinda challenge brick and mortar stores to deliver a better digital experience to their shoppers. Will smart mirrors save the shopping mall? Find out on this episode of the Data Myths podcast.
What We Covered:
2:00 - What are VR
(Virtual Reality) and AR
15:00 - The future
of AR and VR
22:00 - As apps allow for more video, voice, and location editing, who is to stop users from misusing it? What could the legal ramifications be?
31:00 - How do we as a society reconcile a reality that is only somewhat real