We change screens 21 times an hour and see 10,000 brand messages a day. That’s a lot. Our attention is fractured, so how do companies reach their consumers in ways that are meaningful? Join Brian and Malinda as they discuss the challenges of digital and traditional advertising. Learn which companies have an advantage, and why digital advertising is just a small part in a company’s overall communications strategy. Don’t know how to stand out to consumers? Tune in to find out.
Summary: In today’s digital advertising landscape, it’s harder than ever to stand out from the crowd and grab a consumer’s attention. So what’s a company to do? In this episode of Data Myths, Malinda walks us through the complex and evolving world of digital advertising. Reviving the “Data Myths Leaders and Losers” segment, Malinda breaks down everything from Google’s dynamic advertising to the future of cashing in as an influencer. Is traditional advertising dead? Can anyone take over Google as the top advertising platform? What does it take to catch a consumer’s eye? Listen to this week’s episode to find out.
What We Covered:
6:00 – Different types
of Google Ads: Text, shopping, display, video
39:00 – What will the relationship between creators and brokers look like in the future?
43:00 – Google and Facebook provide a good digital ecosystem for tracking attribution and click path
to help brands understand their data.